To make the most of the journey, retailers should investigate how to evolve their digital offering to meet the needs of current expectations customers require to keep their attention. This list unquestionably includes options that get products to consumers from store to door, such as Click-and-Collect, Curbside Pickup and Delivery solutions. The complex task of bringing these solutions to life involves a combination of behind-the-scenes coordination, management and planning to offer the best possible customer experience across the shopping journey